Get content

Product project, 2020-2021. Get Content is a platform that helps brands place advertising with hundreds of bloggers and micro-influencers in just a few clicks.

The challenge

Influencer advertising often begins with manual research, fragmented communication, and uncertain pricing. Brands need to find suitable creators, compare responses, agree on publication terms, and evaluate results across multiple channels.

Get Content brought this workflow into one service. Advertisers could create a campaign, receive responses from bloggers, select participants, prepare a content brief, and follow publication activity without managing every step manually.

My role and product scope

I was a co-founder of Get Content. The product included a web platform for advertisers, started in December 2019, and mobile applications for iOS and Android presented in April 2020.

The platform covered the main campaign workflow:

• creating an advertising campaign and content requirements;
• collecting immediate responses instead of searching for bloggers manually;
• reviewing audience data, reach, and proposed placement terms;
• approving bloggers and tracking campaign publications;
• supporting paid placements and barter-based collaborations.

Product model

The 2020 presentation positioned fast activation as a core advantage: an advertiser could move from onboarding to publication on the same day. Pricing combined audience analytics, a display-price calculation algorithm, and competing offers from bloggers.

The business model included advertiser plans and optional premium accounts for bloggers. The deck reported that average advertiser CPM was twice as low as Facebook advertising; this was a presentation claim from 2020, not a current benchmark.

Early traction

The presentation named several Moscow restaurants and venues among the platform's early advertisers, including Severyane, KODO, Prekrasnoe Obshchestvo, Cinema Moscow, High Bar, and Twins Wine Space.

These early campaigns demonstrated the product across both sides of the marketplace: brands could launch structured briefs, while bloggers could discover opportunities and respond through the mobile application.

Technology

The product stack combined JavaScript, Vue, and CSS on the interface layer with Node.js, Express, and MongoDB on the backend. The iOS and Android applications were built with Cordova/PhoneGap.

Result

Get Content developed from an advertiser web platform into a cross-platform service with campaign management, blogger selection, content briefs, and mobile participation flows. The project established a single operational path from campaign creation to influencer publication.